Ethics in the Workplace Essay Example | Topics and Well Written Essays - 1250 words

Ethics in the Workplace - Essay Example The various rights of the employees within the workplace definitely include privacy as a major tenet within it since the top management knows that if the subordinates, middle management and the lower management is not at ease (in terms of mind and heart) at the workplace, then it is very much impossible to extract the best possible work out of them and this is for sure that the efficiency levels will drop as a result of the same. Employee motivation at workplace works to the advantage of the firm and the people at the helm of it since they know for sure that their employees would give in their best no matter how trying or tough the circumstances are. This means that they are assured of their commitment levels and the intensity of the hard work that they will put in, even under the most strenuous of routines. But this raises an interesting proposition, a stance which needs to be discussed by all and sundry. Over work can reduce employee motivation as well as add to the stress on the part of the employees’ physical and mental domains. What needs to be done is to gauge the exact amount of work that they can handle within a time period as well as give them enough incentives so that they remain loyal to the cause of the organization. [Williams, 1992, pp. 151] If there is no privacy for the employees, they would not feel motivated to do their tasks and activities in an effective and efficient manner and it is ultimately the firm which will lose out on the productivity angle nonetheless. My personal experience tells me that the females who used to work in my office did not have a separate room for them where they could sit and talk amongst themselves. This is usually the ladies room which was missing from our organizational set up. What this did was to make sure that the men pestered around the females at all odd times, when they used

The history of American technology Research Paper

The history of American technology - Research Paper Example It began to traffic on July 1, 1940, and radically crumpled into Puget Sound on November 7 of the same year. At the time of its erection (and its destruction), the bridge was the third lengthiest suspension bridge in the world in footings of main span length, following the Golden Gate Bridge and the George Washington Bridge. Erection of the bridge initiated in September 1938. From the time the deck was built, it started to move perpendicularly in windy situations, which made the construction workers to give the bridge the nickname Galloping Gertie. Collapse of the bridge There were no causalities in the failure of the bridge. Tubby, a black male cocker spaniel was the only mortality of the Tacoma Narrows Bridge catastrophe; he was missing along with Coatsworth's car. Professor Farquharson and a news photojournalist tried to save Tubby during a lull, but the dog was overly frightened to leave the car and bit one of the saviours (â€Å"Bridges†, 2001). Tubby deceased when the br idge tumbled, and neither his body nor the car were ever retrieved (Peters, 1987). Coatsworth had been driving Tubby back to his daughter, who possessed the dog. Coatsworth received US$450.00 for his car and US$364.40 in compensation for the contents of his car, counting Tubby. Why did it collapse? The chief clarification of Galloping Gertie's catastrophe is termed as "torsional flutter." It will help to break this complex series of occurrences into some stages. Here is a summary of the key points in the explanation. 1. In general, the 1940 Narrows Bridge had comparatively small resistance to torsional (twisting) forces. That was since; it had such a huge length-to-breadth ratio, 1 to 72. Gertie's long, narrow, and thin strengthening beams made the construction enormously flexible. 2. On the morning of November 7, 1940 just after 10 a.m., a serious event befell. The cable band at mid-span on the north, slithered. This permitted the cable to detach into two uneven parts. That contrib uted to the transformation from perpendicular (up-and-down) to torsional (twisting) driving of the bridge deck. 3. Also backing up to the torsional movement of the bridge deck was "vortex shedding." In short, vortex shedding arose in the Narrows Bridge as follows: (1) Wind disjointed as it hit the side of Galloping Gertie's deck, the 8-foot compact plate support. A minor amount of torsioning happened in the bridge deck, since even steel is elastic and varies from under high strain. (2) The turning bridge deck triggered the wind flow parting to surge. This fashioned a vortex, or spinning wind force, which additionally lifted and twisted the deck. (3) The deck construction repelled this lifting and twisting. It had an expected affinity to return to its earlier position. As it returned, its hastiness and direction corresponded with the lifting energy. In other words, it moved â€Å"in phase" with the vortex. Then, the wind fortified that movement. This shaped into a "lock-on" occurren ce. 4. But, the outside force of the wind only, was not adequate to instigate the severe twisting that caused the Narrows Bridge to fail. 5. Now the deck movement went into "torsional flutter." When the bridge’s motion altered from vertical to torsional oscillation, the construction absorbed extra wind energy. The bridge deck's

Advantages And Disadvantages Of Electronic Learning English Language Essay

Advantages And Disadvantages Of Electronic Learning English Language Essay Electronic-learning is a state-of-the-art technology of education that implies self-motivation ,communication , efficiency, and technology. Because there is limited social interaction, students must keep themselves motivated . E-learning is effective as it eliminates distances and subsequent commutes. Distance is eliminated because the e-learning content is designed with media that can be accessed from properly equipped computers, and other means of internet accessible technology. E-learning has its own advantages and disadvantages . However ,the most important advantages lay in the reduction of time , efforts and cost, adding too which the capability of the computer in improving the general level of studying achievement and in helping the teacher and the student in providing an attractive educational environment which doesnt depend on place or time. Furthermore, we can talk about the following advantages of E-learning with the increasing of communication between the student and themselves and between the student and the school a fast and easy way is needed to bring everybody together. So from the midst of confusion came e-learning to make their lives easy . throughout different directions such as discussing forums, e-mail, and chat rooms. Moreover , researchers think that these things increase and motivate students to participate and react with the subjects in question. there is also the matter of sharing points of views. So the discussing forums and chat rooms provide opportunities to exchange and share the point of views in respect of the subjects in question, the matter which increases the opportunities of making use of the opinions and suggestions of the others, which ,in turn, will help in making a strong background at the learner through what he /she got of knowledge and skills from the chat rooms. Another advantage of e-learning as that it makes all students feel equal. Since the communication tools give each student the opportunity to express his own opinion at any time without being embarrassed , in contrary to the traditional teaching halls which dont have such a feature due to the bad distribution of the tables or because of shyness or other reasons. However, this type of learning gives the complete opportunity to the student to express themselves clearly and directly without any problems of whatever kind. This feature, therefore, might be more useful for the students who feel fear or uneasiness as this method makes students enjoy more encouragement in expressing their ideas and to search for facts in a way more effective than what they can do in the traditional teaching halls. Studies proved that discussing through the internet greatly helps and motivates students for confrontation. E-learning provides teachers with great facilities that are access able out of working hours, that is because the learner can send his/her inquiries to the teacher through the e-mail at any time, yet this feature is more useful and suitable for the teacher instead of being restricted at his desk. In addition, it could be useful for those whose working hours are in contrary with the teachers timetable or when there is an inquiry that can not be adjourned. Different students learn in different ways. One teacher may use a certain way of teaching so E-learning provides different types of teaching. It is possible to get the information in the way that suits the student, whereas some of students prefer the visible method, others prefer the audible or readable method, while others prefer the practical one. However, E-learning and its resources give the possibility of applying resources in different and several methods as the learner may prefer . The E-learning enables the learner to concentrate on the important ideas when writing or collecting the lecture or the lesson. As well as it enables the students who suffer the difficulty of concentration and tasks organizing to make use of the material because it will be organized and arranged easily and its important elements are clearly outlined. The curriculum is also available all day long and all days of the week(24 hours per day and 7 days per week) . this feature is good for the moody persons or for those who prefer to get the information in a specific time, as some of them prefer to study in the morning and the others prefer to study in the evening, also for those who have personal commitments and responsibilities where this feature allows all of them to study at thje time that suits them. By E-learning the attendance is not necessary. The student, in traditional teaching , shall adhere to a timetable that binds all those who are involved in the group work. Now , it is not necessary to do the same as the new technology provided the communication methods without the need to be available in a specific place or time. The new technology provides teachers with several methods of evaluating the progress of students. The teacher has got different direct evaluation methods that enable them to build distribute and sort the information to be evaluated quickly and easily. Especially that time is an essential element for both teacher and learner. So, the student has the ability to get the required information at the time and he place he wants without the need to go from home to the classroom or to the library or to the teachers office the matter which saves time. At the same time, the teacher can save his time as he can send the information to his students through different communication methods. It also reduce the administrative burdens of the teacher. the E-learning reduces the administrative burdens of the teacher which need a lot of time as it became possible to send and receive all these administrative things through the electronic tools with the possibility to know whether the student received these things or not. The other importance of E-learning that it reduces the size of work at school. With the E-learning the work will be less than usual thanks for modern technologies. The most important drawback of E-learning is that there is an absence of the model or the effect of the teacher in this type of teaching. Another disadvantage is that this type of teaching can not discover the talents and capacities of the learners. Teacher -student communication is important and can be more effective face to face but through this type of teaching its quite hard. Also E-learning doesnt develop the verbal or phonetic capability of the learners. This method can only be effective if the learner is sitting at the device so the learners may get tired of sitting to the devices. Through this device the learner is using a motion less mechanism and the absence of the human side in the teaching process as it is absent in the machine. An addition disadvantage of E-learning is that it weakens the social relations at the learners side. Also it can effect the health of the learner. This type of teaching need a huge amount of money particularly at the beginning as it needs modern and developed tools and devices.

The State of Revolutionary Ideology in Modern-day China Essay -- Revol

The State of Revolutionary Ideology in Modern-day China Over the course of history, many violent revolutions have brought forth new leaders and new ideas. They came in a great many forms and in response to a variety of circumstances. However, the Communist Revolution in China remains perhaps the greatest recent example. Not only because it took more than two decades to complete, but also because there was an attempt to institutionalize revolution after some initial changes to build state infrastructure. China is an incredibly complex entity with a history approximately 22 times longer than the United States and is as far culturally from the West as it is geographically. Particularly in contrast to the Western acceptance of dissent, has been a long-standing institution of Confucian principles. When oversimplified, Confucian principles mean that children submit to their parents, wives submit to husbands, and citizens obey the state. To disagree with a superior in China is risky business, because ultimately the most important thing is to maintain good appearances. With such a strong emphasis on hierarchy and submission to authorities it is surprising that a revolution in China ever occurred. Part of what I wish to examine were the circumstances in which revolution took place, considering that the 20th century witnessed two Chinese revolutions, the first ending the long dynastic tradition in 1911. I also wish to examine the attempt to institutionalize revolution during the early part of the PeopleÂ’s Republic of China, the PRC, most notable during the Cultural Revolution, as well as look at the popular movement for democracy during the decade following the Cultural Revolution. What appears from the history of the PRC is the... ...year that is based on files released by the CCP, describes the ideas of China's top seven leaders. They do not promote Mao Zedong thought, nor do they push for democracy and human rights. They are technocratic and believe in modernizing China with a strong authoritarian fist. What appears through the various strands of recent Chinese history, be it related to overpopulation, state repression, or economic satiation, is a populace that is currently unprepared and uninterested in pursuing any form of revolution. The change in mindset from Mao to today's leaders marks a distinct transformation from revolutionary ideology as a necessary and vital component within political life to a harmful and disruptive force. Unless a cataclysmic event rocks the political climate or an economic catastrophe occurs, it is unlikely that China will see another revolution any time soon.

Causes of Food Allergy

What Causes Food Allergy? Food allergies occur when the immune system mounts an attack on certain proteins in certain foods. The substances in the food that cause this immune system response are called allergens. The immune system is a complex network of cells and molecules that help defend the body against unknown substances. When a properly functioning immune system detects an unknown substance, it responds to this threat by producing proteins called antibodies against the invaders. The antibodies will recognize and attack this foreign substance when they next encounter it.This â€Å"battle† is what causes the allergy symptoms. In food allergy the immune system mistakenly sees a harmless substance in the food as harmful, and churns out antibodies known as immunoglobulin to attack it. These antibodies will circulate in the blood, attached to special cells called mast cells, which are part of the immune system. This occurs in order to protect against future invasion by that su bstance. The next time a person eats that food, the substance to which he is allergic the allergen enters the body, and attaches to the immunoglobulin on mast cells.The mast cells respond by releasing a host of powerful chemicals, including histamine, to protect the body. This produces allergic symptoms. Histamine contributes to inflammation and causes symptoms such as swelling on the skin and itching. It is responsible for the hives, or welts, that appear on the skin when a doctor tests for allergy. These hives show the presence of immunoglobulin and are one of the best indications of allergy. What are the Symptoms of Food Allergy? In an allergy attack, the symptoms experienced depend on where in the body histamine is released.Allergic reactions to foods most often involve the skin, the stomach and intestines, and the mouth and the respiratory system. A life threatening reaction may involve all parts of the body including the cardiovascular system so that the individual goes into s hock this will lead to blood pressure to fall dangerously low. A severe reaction could start very suddenly and involve only a fall in blood pressure or shock. It is important to know that a life threatening reaction may occur with no skin symptoms. Symptoms may appear within minutes or as long as several hours after eating the allergy provoking food.An allergy reaction in the skin may cause hives, itchy, scaly rash called eczema, redness or flushing, and swelling. In the digestive system an allergy reaction may cause stomach pain, nausea, vomiting, and diarrhea. An the common respiratory symptoms from an allergic reaction may include sneezing, coughing, runny nose, wheezing, closing of the throat and breathing difficulties, as part of a severe allergic reaction known as anaphylaxis and, itchy, watery eyes are often included with respiratory symptoms. Life-Threatening Reactions (Anaphylaxis)The most severe allergic reaction is anaphylaxis, or anaphylactic shock, a severe reaction tha t involves most of the body. Anaphylaxis can affect several parts of the body at the same time, including the skin and the digestive and respiratory systems or it might just involve respiratory or cardiovascular symptoms. In addition to producing the symptoms of food allergy, it may also lead to difficulty in breathing, falling blood pressure and unconsciousness. Although very rare, anaphylaxis can be fatal. Each year, about 150 people in the United States die of food-related anaphylaxis.Which Foods Cause Allergic Reactions? Virtually any food can trigger an allergic response. However, studies have found that 80 to 90 percent of children with food allergies are allergic to one or more of these foods for example eggs, peanuts, milk, wheat, and soy. Other common triggers include tree nuts such as almonds, pecans, cashews, Brazil nuts and walnuts, and fish and shellfish for example, crab and shrimp. Various other foods and certain food additives and spices may cause allergic reactions. Cross ReactionsSometimes, an individual's allergic reaction to a particular food extends to other foods that contain similar allergens, a phenomenon called cross reactivity. For example, someone who is allergic to peanuts may also have a problem with other legumes, such as soybeans or peas. However, it may be surprising to know that the vast majority of food allergic individuals rarely react to other legumes. In fact, more peanut allergic children seem to be allergic to eggs or tree nuts than to other legumes. Cross reactions can develop between foods with allergens similar to those of other allergy provoking substances, such as plant pollens.Researchers have found, for example, that some people who suffer hay fever symptoms when they inhale birch pollen also have an allergic reaction when they eat kiwi fruit or apples. How do u find out if u have Food Allergies? If you think you have food allergies, you should see an allergist, a physician who specializes in diagnosing and treatin g allergies. If you try to diagnose the problem yourself, you run the risk of removing too many foods from your diet and losing important nutrients. Before making a diagnosis, an allergist will take your medical history and ask whether you have a family history of allergies.The doctor will ask detailed questions aimed at uncovering a possible relationship between the symptoms and your diet, such as, what kinds of symptoms does the suspected food or foods produce? How much time elapses between eating the food and the onset of symptoms? How much of the food do you have to eat to trigger a reaction? How many times has eating the food caused a reaction? When was the last time you had a reaction to the food? These are several questions that the doctor will ask. Controversial Tests and TreatmentsThere are some questionable practices for diagnosis and treatment of food allergies. Tests that are not scientifically valid and are considered experimental including, Blood tests that determine f ood immune complexes and IgG food antibodies. This tests measure substances that all normal people have in their blood. Food immune complexes form after food digestion. IgG includes most of the protective antibodies, including those that form when you receive a vaccine or after an infection. It is unclear whether people with allergies make abnormal amounts of these substances.Cytotoxic test, this test involves adding a food allergen to someone's blood sample and examining the reaction of white blood cells under a microscope. If the cells change shape, decrease or die, the person is thought to be allergic to that food. No proof exists that this test is effective for diagnosing food allergy. Provocation and neutralization, in the subcutaneous under the skin form of this test, a food extract is injected under the skin. In the sublingual under the tongue form, the food extract is placed under the person's tongue.If the person has an allergic reaction, he or she receives more of the subs tance. The belief is that the second dose neutralizes, or relieves, the symptoms. In reality, it can cause a severe allergic reaction. Some doctors use provocation and neutralization to try to desensitize allergic people to foods. But the technique has been found to be ineffective for both diagnosis and treatment of allergies. How to Cope With Food Allergy Most people with food allergies will be put on an elimination diet one from which foods suspected of causing an allergic reaction are removed.It may be difficult to stop eating some foods, such as those made with wheat or milk. Fortunately, there are many foods on the market that substitute for the more common allergy provoking foods. Creating a Food Plan For help in restricting your diet after a food allergy diagnosis, consult your doctor or a registered dietitian. Dietitians can help design a food plan, suggest alternative foods or ingredients to replace forbidden ones, and provide instruction on reading food labels. You may fin d it helpful to use an allergy free cookbook, which gives recipes that omit common food allergens.Prepared allergen free items, such as rice bread and soy beverages, are available at health food stores and some grocery stores. It is not always possible to avoid the offending food. Your physician may give you medication to treat symptoms resulting from food allergies. Avoiding Accidental Ingestion Despite precautions, people with histories of food reactions sometimes unknowingly consume a food to which they are allergic. This can happen when the person is unaware of an ingredient in a dish someone else has prepared.Or perhaps the offending ingredient is not on the label or is expressed in a term that does not clearly describe the ingredient. People with severe food allergies need to be aware that tiny amounts of allergens left on pots, pans, and cooking utensils can contaminate other foods. To avoid this kind of danger, people with severe food allergies are advised to make certain th at pots, pans, and cooking utensils are carefully washed with soap and water after each use to remove any traces of forbidden foods.How Is Food Allergy Treated? Once an allergy is diagnosed, strict avoidance of the offending food or foods is the only proven method of managing the allergy. There is no medical cure for food allergy. However, within the next few years there will be safe and effective vaccines for food allergies. By strictly avoiding the food for one or two years, approximately one third of children and adults can lose their sensitivity to that food. But few children or adults outgrow their allergies to peanuts, tree nuts, and shellfish.Although there are no medications currently available to treat food allergies, there are drugs on the market to treat symptoms of food allergies. The proper treatment depends on the severity of the allergic reaction. Antihistamines can help control mild reactions. These drugs have side effects, however. Over the counter Antihistamines ca use drowsiness. Your doctor can prescribe an antihistamine that will not make you sleepy. Asthma medication can be useful for people who wheeze during an allergic reaction.In rare instances, food allergies may bring on an asthma attack. These attacks may be very severe. Epinephrine is used to treat anaphylaxis, a life threatening complication of food allergy. Doctors advise people with severe food allergies always to carry a self injecting device loaded with epinephrine or a kit containing a needle and syringe and to inject themselves at the first sign or symptoms. References (2005). Common food allergies. Cortlandt Forum, 18(11), 38-45. Retrieved from Academic Search Complete database.

Mcdonalds Corporate Identity

Corporate identity is the most significant element to create and strengthen a company's industrial presence among the competitors. Corporate identity helps a company to establish a name in the consumer's mind and communicate its image to the target group from the shortest way. While exposing the positive sides among the competitors, it presents the first sights about the qualifications like quality, trust and stability.If an organization is ruled by the principles rather than the managers or in other words if the principles remain unchanged although the managers are replaced and if that particular organization has qualifications and standards which separates it from the others than we can conclude that organization is a corporation. Corporations do not really need very strong managers. A manager's success in a corporation is measured by his ability to apply and adapt the existing principles. Main idea behind a corporate identity program is to explain the organization itself and its p urpose explicitly in all the business done.Recent surveys indicated that average human brain is only capable of dealing with seven different units at most at the same time and also ranking them according to the priorities. Companies are bombarding the consumers with advertisements in the daily life. For instance one thousand and two hundreds of advertisements are aired per day on a channel in Germany. Products with no name and no specific producer have almost no chance in an environment like this. Although consumers say that they are not affected bu the advertisements, they still prefer the brands they heard before or seen somewhere.They prefer the brands they recognize. How do the consumers recognize the brands? They are always facing the products but they do not have enough information about the producers. Because normally consumers do not have the opportunity to look around the production facilities, walk into the offices and get to know with the managers. The identity allows us to identify a particular object and separate it from the identical. If an organization has no identity than it is invisible to the consumers. First McDonald's restaurant was opened in 1954 by Dick and Mac McDonald in California, San Bernardino.Now McDonald's is the leading global food service retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. McDonald's is operated globally from the company headquarters in Oak Brook near Chicago. Again in Oak Brook, lots of restaurant owners and employees around the world are trained in the international education center called Hamburger University every year. More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women. [1] All the restaurants are operated either by the company or by franchisees.Controlled by the company and operated independently, distribution centers supply the products to all restaurants. Additionally, all the restaurant e mployees are trained in storage, handling and arrangement of products and in the delivery of customer service. Operating in 117 countries, McDonald's has around 1. 7 million employees all around the world in more than 32. 000 restaurants according to the corporate website. Two-thirds of hourly paid staff are high-school graduates aged between 16 and 20. 90% of staff work for 35 hours per week or less. 2] McDonald's offers a complete benefits package involving health protection, payment, rewards, opportunity to invest for the future to its employees. Although the company claims to offer nice conditions for the employees, recently some of the employes filed lawsuits against the company. One of them sued the company for weight gain and won. Employees are given video tapes designed to make the employee feel comfortable about their first days and give them basic information about McDonald's. The tapes are considered unrealistic and cliche by the viewers.People all around the world prefer McDonald's because of the standards put by the managers. McDonald's standards was formed by Ray Kroc when he explored the way to create customer loyalty is by assuring quality, successful service and comprehensive cleaning. Since then all the moves to improve McDonald's system is done according to the standards. That's how McDonald's is separated from the other restaurants. With the help of this standards McDonald's create a corporate identity formed by products&service, environment, information and behavior and thus ensures customer loyalty.The feeling styled by a powerful corporate identity creates a perception of belonging within the employees and flowing out to the customers it can increase customer loyalty. It also helps the company to deal with vendors and suppliers as well as employees since it explicitly communicates the values and purpose of the organization. Corporate identity is managed well by McDonald's through its history. For instance, since the consumer group is cha nging McDonald's changed its brand image targeting from children into adults to save the customer loyalty.Two years ago McDonald's was at the top of â€Å"Brand Keys Customer Loyalty Engagement Index Rankings† in the fast food category. Although the company was not doing well in the rankings lately due to the rumors about the fast food, they have shown a great progress and ranked first in the list. [3] People all around the world prefer McDonald's because of the standards put by the managers. McDonald's standards was formed by Ray Kroc when he explored the way to create customer loyalty is by assuring quality, successful service and comprehensive cleaning. Since then all the moves to improve McDonald's system is done according to the standards.That's how McDonald's is separated from the other restaurants. With the help of this standards McDonald's create a corporate identity formed by products;service, environment, information and behavior and thus ensures customer loyalty. T he feeling styled by a powerful corporate identity creates a perception of belonging within the employees and flowing out to the customers it can increase customer loyalty. It also helps the company to deal with vendors and suppliers as well as employees since it explicitly communicates the values and purpose of the organization.Corporate identity is managed well by McDonald's through its history. For instance, since the consumer group is changing McDonald's changed its brand image targeting from children into adults to save the customer loyalty. Two years ago McDonald's was at the top of â€Å"Brand Keys Customer Loyalty Engagement Index Rankings† in the fast food category. Although the company was not doing well in the rankings lately due to the rumors about the fast food, they have shown a great progress and ranked first in the list.According to the recent studies while satisfied customer will tell four or five others about a pleasant experience, unsatisfied ones will tell seven to thirteen others about it. More important than that unhappy customers keep voicing their dissatisfaction for up to twenty-three years. [4] The most important issue about recovering a lost customer is to come to the realization that the company has made a mistake somewhere and there is a problem with customer satisfaction. There are only seldom cases when there is a misunderstanding regarding the issue and therefore it would be wiser to assume that the customer is right and demands attention.Thus, the personnel should be trained in such a way that he or she will do everything at his or her disposal to help the customer. In very few cases, an unsatisfied customer is the one who has received absolutely terrible service in regards to the product or the service itself. Most of the time however, a lost customer is not a customer who has been unsatisfied once but rather a customer who has been unsatisfied and also has been unsatisfied with the help he or she received regarding the issue.Thus, a professional intervention at the right time equals success in bringing the customer back and thus customer policy should be constructed around this philosophy. Mc Donald’s in this sense provides full responsibility for its products, the behavior of its employees and managers, the hygiene of its workplaces and most importantly the responsibility to help those who felt that their hard earned money has not bought enough service through whichever means possible. If a customer finds out that his or her burger has not been cooked well, McDonald’s employees know that they should replace it with a proper one.If the customer is irritated by an individual in the restaurant who poses a threat to others, the McDonald’s security knows how to handle the situation. If a customer is concerned about the hygiene of the kitchen, the manager knows how to convince the customer that the restaurant’s kitchen is up to universal hygiene standards. In other words, M cDonald’s intends on pleasing its customers by convincing them that every service they get is superior and the employees are trained to prove it for the customer’s satisfaction.When a customer at a McDonald’s restaurant has a problem with any aspect of the service, he or she is not confronted with a negative attitude, an uncaring approach or a simple â€Å"Take it or leave it† mentality but rather finds a helpful employee looking forward for helping the McDonald’s customer. Thus, the McDonald’s employee training program is a very important part of the company’s appeal. McDonald’s not only picks its employees through an exclusive and selective process but also provides them with a training to make sure that they are provided with the skills to cope with possible emergent problems.In this sense, the company introduces its own policies, procedures and techniques in regards to the business itself but also puts its employees through a psychological training where they are posed with possible problematic scenarios and their responses are demanded. Instead of coming up with a â€Å"To-Do List† that every customer needs to follow, McDonald’s provides possible scenarios that require thinking and action on behalf of the employee.Of course, this does not mean that the company does not have a â€Å"To-Do List† or even maybe several of them but rather it means that it asks for its employees’ contribution in a troubled situation for perfection in service.http://www. aboutmcdonalds. com/mcd/our_company. html [2]http://www. bized. co. uk/compfact/mcdonalds/mc14. htm [3]http://www. brandweek. com/bw/news/recent_display. jsp? vnu_content_id=1003711787 [4]http://www. smartbiz. com/article/articleview/112/1/7/